When Sponsorship Creates Real Value: The Prosolia Alicante Women’s Race as an Example of Social Commitment

The 4th Prosolia Alicante Women’s Race has once again shown that sponsorship can go far beyond visibility. With more than 1,200 participants and 85% women, this year’s edition has become the most successful since its launch, confirming the strength of an event that brings together sport, solidarity, and community. The public’s response not only reflects the race’s growth, but also the importance of supporting initiatives that generate real impact in their surroundings.

The charitable component was once again the heart of the event. All proceeds were donated to APAMM, the Provincial Association of Women with Breast Cancer in Alicante, reaffirming the race’s commitment to causes that support hundreds of women and families every year. The intergenerational participation —groups of friends, families, support groups, runners, and walkers— showcased once again the inclusive spirit that defines this race.

For Prosolia Energy, as the main sponsor, this initiative represents the essence of purpose‑driven sponsorship: supporting projects that strengthen the social fabric, promote healthy habits, and generate a direct and positive impact in the community. It is not just about showing up; it is about accompanying, empowering, and giving continuity to initiatives that bring people together around shared values: solidarity, visibility, mutual support, and well‑being.

The Prosolia Alicante Women’s Race has become a symbol of unity and commitment. Each edition reinforces the idea that sport can be a driver of change, and that collaboration between institutions, companies, and citizens is key to creating spaces that transform and support people. A sponsorship that seeks not prominence, but impact. A race that not only adds kilometres, but also awareness and social support.

More information: https://alicanteplaza.es/alicanteplaza/deportesalicante/mas-de-1200-personas-participan-en-la-cuarta-edicion-de-la-carrera-de-la-mujer